On 1 December 2014, in conjunction with the 43rd UAE National Day celebrations, His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, recognised 43 Emiratis with The UAE Pioneers Award. The Award was given in honour of their service to the nation and their pioneering spirit and for being the first in their field.
The Awards were the culmination of a social media initiative that was launched with a tweet from Sheikh Mohammed’s Twitter account in November 2014. The hashtag campaign prompted Emiratis to nominate fellow countrymen and women who they believed were pioneers in their respective fields. The social media campaign galvanised the community, with nominations rolling in from all segments of Emirati society. Within two weeks there were more than 137,000 entries, all nominated with the hashtag #UAE_Pioneers.